FOR IMMEDIATE RELEASE:
Mountain View Fruit Sales announces California Citrus Deal
October 5th, 2017 – Reedley, CA – Mountain View Fruit Sales announced today they are entering the California Citrus deal. Partnering with Eastside Packing they will be adding additional commodities to their premium quality and customer service based program.
“We have been working on getting into the citrus deal for many years, but finding the right growers and varieties can’t be rushed, so we are pleased to announce we will be shipping Mandarins and Lemons for the 2017 season” said Mike Thurlow owner and CEO of Mountain View Fruit Sales. “It is a natural for us as we are located right in the middle of the prime citrus growing region. We will be utilizing the same aggressive marketing platform we currently use for our premium stone fruit program.”
Kent Huckabay and Joel Gonzalez have joined the Mountain View Sales team, bringing expertise in citrus marketing to the table. “I’ve worked with Mountain View for years on the tree fruit side, and their marketing strategy is well suited to apply to citrus” said Huckabay. Mountain View Fruit Sales has been a leading marketer of tree fruit in California’s San Joaquin Valley for over 20 years focusing on building a brand that consistently delivers premium quality flavor to the consumer.
4275 Avenue 416
Reedley, CA 93654